Consumer Insight
Do you know what consumers really think of your products?
How can you make sure that consumers will prefer your products?
To answer questions like this you need research designed to evaluate and measure consumer response.
Our toolbox of Consumer Research Techniques can ensure success from concept/product ideation, to post launch monitoring and on-going quality maintenance.
Qualitative consumer research
We can test:
 |
|
Example Qualitative Output |
- If you have identified the right concept
- Who a concept will appeal to and why
- Which sensory characteristics do consumers want
- Whether your products perform well in another market
Using methods including:
- Brainstorming
- Focus groups - from 'snapshots'
to geo/demographically representative - In-depth interviews
- Viewing and recording facilities
- Retail Audits
- Qualitative Research Studio to hire
Quantative consumer research
We can test: |
|
Example Quantitative Output |
- How much do consumers like your products
and why:
- If you are maintaining key quality characteristics
- How your products benchmark against
the competition
Using methods including:
- Product Benchmarking - Conducted at Leatherhead Food Research
under standardised conditions, central locations, in-home - Kids and elderly testing
- Local and global studies
- Correlation of consumer data with sensory profile data (preference mapping)
Our Consumer experts can give you these crucial answers by tailoring consumer tests to your needs, delivering high standards at competitive prices.
We also use our sensory profile panel to provide an understanding of consumer liking, creating drivers for liking.
We have particular expertise in the food and drinks sector, but also deal with personal care and household products.
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