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Fast Results with new Leatherhead Consumer Testing Approach

SenseReach™ launch Press Release

27 April 2011

Leatherhead Food Research (Leatherhead) has unveiled a new research tool that will give clients across the food and  non-food sectors access to instant consumer insight.

SenseReach has been developed to meet client needs in consumer testing within the marketplace. The new technology behind SenseReach™ enables Leatherhead to reach out and trial products with consumers any time, any place, anywhere, whilst remaining scientifically accurate.

Leatherhead's extensive consumer database grows daily across the globe, providing clients with access to a diverse range of demographic opinions at the touch of a button. Cindy Beeren, Head of Sensory & Consumer Science at Leatherhead believes that this new tool will advance the consumer testing processes for companies around the world.

Cindy said: “We are providing our clients with the opportunity to carry out in-depth and targeted consumer awareness studies using state of the art technology and programmes. Using this new service, the results can be delivered to our client's desktops as soon as the research has been completed.”

Leatherhead has been running consumer testing projects for many years, completing thousands of tests each year.

Cindy continued: “We work hard with our clients to ensure that their objectives are met, this determines if home testing or on site testing is more appropriate. We also offer clients a tailored approach to help deliver the most effective results.”

The Sensory & Consumer Science team at Leatherhead has experienced consistent growth and Cindy Beeren is expecting this continue with the launch of SenseReach™. The 25 strong multi-lingual team currently includes experts in food science, statistics, psychology and market research. Cindy concluded: “The launch of SenseReach™ allows us to develop and build on our already extensive research capabilities.”

For further information about SenseReach™ go to: www.sensereach.com and for further information on Leatherhead's Sensory & Consumer Services, please contact:Cindy Beeren, Head of Sensory & Consumer Science on  +44 (0)1372 822327 or  cbeeren@leatherheadfood.com

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Press inquiries:

Marc Esselen
Marketing & Communications Manager
Leatherhead Food Research
T: +44 (0)1372 822298
E: messelen@leatherheadfood.com

About Leatherhead Food Research
Founded in 1919, Leatherhead Food Research, based near London, UK, is an independent organisation delivering innovative research, scientific consultancy, and regulatory guidance and interpretation.

Fundamentally a membership-based organisation, our unique portfolio of products has attracted over 1500 companies worldwide. They represent a who’s who of the global food and beverage industry, ranging from large multi-nationals to small and medium-sized companies. Although Membership provides access to our unique Membership package, non-Members can still benefit from a range of our services.

Leatherhead Food Research’s industry-leading scientific, regulatory and market research capabilities create a unique combination of food industry acumen and scientific expertise. We offer our clients practical advice, tailored consultancy, research and business-oriented support, closely aligned to both their strategic and everyday demands.

www.leatherheadfood.com

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