Food for Kids
Optimising Food for the Next Generation

What do kids want to eat? What should they be eating? What would they come up with if we asked kids to develop their own food?

So how do we make sure that they are having a nutritionally well balanced diet that they will actually enjoy?

The best way to answer this question is to speak to children themselves, which is one of the unique aspects of this event. Together with the Consumer Knowledge Centre, who works with children in product development projects internationally, the event will showcase what makes children of today tick when it comes to healthy food.

In an interactive session a group of children will be given the task of developing healthy foods, and the children themselves will present their results. They will present some of their ideas and thoughts on things that are important to them about foods and beverages, but also about their lives.

This will be followed by a Q&A session, facilitated by Bryan Urbick, to address any specific questions you may have.

During the day you will also learn about new marketing rules for children's food, hear about successful products on the market and listen to exciting technical advances for food for kids.

This one day conference will help you to understand what drives choice in children and learn how you can use this knowledge to develop products that are successful, as well as healthy, exciting and fun!

The programme will look at:

• What children want to eat when they are asked
• New rules for marketing of food for kids
• Market trends and successful products
• Ideas for ingredients
• Regulatory issues such as health claims referring to children's development and health

Benefits of Attending

• Gain a better understanding of what is important when developing food for young people.
• Listen to the opinions and ideas of the children themselves
• Learn about past successes in this innovative category
• Explore the challenges facing this sector - regulatory issues, such as health claims, and the effect of new advertising laws

Who should attend?

	Product Developers
	Marketing Personnel
	Food Technologists
	Business Developers
	Nutritionists
	Regulatory Personnel

Don’t miss this opportunity to catch up with the latest information and to question the experts.

For further information, please contact Sophia Magnusson- tel: 01372 822345 or e-mail smagnusson@leatherheadfood.com

Leatherhead Food International is offering opportunities to sponsor this exciting event. For further details on sponsorship, please contact Rosemarie Bramble tel: 01372 822358 or on e-mail Rosemarie Bramble at rbramble@leatherheadfood.com