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  • Innovation and Development / Product Development /

    Ideas and Inspiration in Food and Drink Products

    Description

    Learn to cascade the concepts of innovation and spread the message that innovation is for everyone, everywhere, all the time. Bury the idea that innovation is not for you and you have nothing to contribute. All managers and their teams need to think creatively - 'outside their boxes and comfort zones'.

    This popular course will inspire delegates to use very simple but highly effective innovation tools and techniques to run idea-generating sessions, to lead and organise brainstorming sessions, and give them the ability, confidence and techniques to 'pick winners', 'stop the flops' and 'kill off the duffs' whether idea, product, or process. Participants will master the evolutionary technique of cube crawling as a tool for idea generation.

    A very interactive and participative course, the day will consist of a number of workshops, brainstorming practicals and presentations. Special emphasis will be placed on structures and practical issues for innovation. This course will amaze you with the simplicity of the techniques and the value of the end product. It has inspired the development of many new products and services within the food and drinks industry over the last ten years. Imagine how much you will benefit from attending!

    Ideas and Inspiration in Food and Drink Products is also held in Dublin, Ireland.

    » Show prices in £ $
    Learn to cascade the concepts of innovation and spread the message that innovation is for everyone, everywhere, all the time.

    Overview

    Who should attend?

    Designed for managers, supervisors and technical staff in food and drinks manufacturing and retailing, who want to act and think in a more creative way.

    Course overview

    Learn to cascade the concepts of innovation and spread the message that innovation is for everyone, everywhere, all the time. Bury the idea that innovation is not for you and you have nothing to contribute. All managers and their teams need to think creatively - 'outside their boxes and comfort zones'.

    This popular course will inspire delegates to use very simple but highly effective innovation tools and techniques to run idea-generating sessions, to lead and organise brainstorming sessions, and give them the ability, confidence and techniques to 'pick winners', 'stop the flops' and 'kill off the duffs' whether idea, product, or process. Participants will master the evolutionary technique of cube crawling as a tool for idea generation.

    A very interactive and participative course, the day will consist of a number of workshops, brainstorming practicals and presentations. Special emphasis will be placed on structures and practical issues for innovation. This course will amaze you with the simplicity of the techniques and the value of the end product. It has inspired the development of many new products and services within the food and drinks industry over the last ten years. Imagine how much you will benefit from attending!

    Ideas and Inspiration in Food and Drink Products is also held in Dublin, Ireland.

    From this course you will

    • Inspire others with the speed and number of ideas you can generate
    • Motivate your peers and colleagues with innovation simplicity
    • Be absolutely amazed at how innovation techniques work and amaze yourself with the results
    • Discover how to run creative and productive idea-generating sessions
    • Learn how to pick a winner from all the ideas you have generated
    • Be able to overcome your own barriers to creativity

    Programme

    Provisional programme

    08.30 Registration and Refreshments
    09.00 Welcome and Introduction
    09.10 Objectives of the Course
    Workshop 1. Understand what decisions consumers make before buying anything from food to non-food commodity items
    'Cube Crawling' - A Tool for Innovation and Idea Generation. Gain the confidence and understand the benefits of this fascinating technique
    'Cube Crawling' Exercise and Examples
    10.30 Refreshments
    10.45 What is Creativity and Brainstorming?
    Ground Rules of Brainstorming
    The Rickards Model of Innovation
    Barriers to Creativity. Open New Doors
    Why Innovate? Capture New Skills
    Workshop 2. The Problem - Re-defining the Issue before you Brainstorm
    12.45 Lunch
    13.45 How to run a Brainstorming Session - Rules of the Team Leader
    Lifestyle Changes Driving Innovation
    Workshop 3. Group Brainstorming Exercise
    Picking Winners, Filtering, Clustering and Scoring to Capture the Best Ideas
    The Rickards Model and Key Characteristics of Good and Poor Innovators
    17.00 Close

    Locations & Pricing

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