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Leatherhead Food International Announces Major Corporate Rebranding Initiative
Leatherhead Food International, an industry-leading food and drink research and advisory company, has unveiled its new branding and visual identity. Most notably, the company has changed its name to Leatherhead Food Research in a move that signifies the company's renewed focus on applied research and the provision of knowledge for the food sector.
The announcement comes at a time of growth and change for the company and, as company CEO Dr Paul Berryman explained, the changes are not just cosmetic. "Leatherhead has a longstanding reputation in the delivery of regulatory, technical and market information services to the food industry, but we knew we couldn't rest on our laurels. Following a detailed survey in 2008, we listened to our Members and started a programme of investment to strengthen our core capabilities.
"With over 1000 food industry members, we have a key role in helping the food industry respond to the changing marketplace - ensuring that foods are safe, healthy, legal, and appealing. The rebranding effort, from the company name to the new-look logo and website, will help us to convey our vision to our clients, particularly our Members."
The corporate rebrand comes on the heels of a comprehensive restructure, with five key platforms representing Leatherhead's core areas of expertise:
- Regulatory - for comprehensive coverage of worldwide food regulations
- Nutrition - for human nutrition studies and health claims substantiation
- Innovation - for new product development, sensory and consumer science
- Safety - for natural preservatives, probiotics and microbiology
- Knowledge - for scientific, technical and market information needs
Referring to the new logo, Dr Berryman said: "We believe that we have created a look and feel that more accurately reflects our service offering. The logo represents epistemology (the theory of knowledge) which underpins everything we do at Leatherhead. The two interlocking rings represent the overlap of truths and beliefs to form knowledge - the centre circle. We get to the truth via our research capabilities and then our independent experts add their beliefs and opinions. We don't just dig out the facts; we interpret them to give our clients robust solutions."
The outer curves represent the continuing research performed at Leatherhead and the development of its core of knowledge within the food industry. The ‘Icon' hints of the scientific and global aspects of food research and the swooping curves also reflect the dynamic and innovative nature of the company.
For further information contact Matthew Trace at Remarkable Public Relations on +44 (0)1962 893 893 or email matthew.trace@remarkablegroup.co.uk
About Leatherhead Food Research
Founded in 1919, Leatherhead Food Research, based near London, UK, is an independent organisation delivering innovative research, scientific consultancy, and regulatory guidance and interpretation.
Fundamentally a membership-based organisation, our unique portfolio of products has attracted over 1000 companies worldwide. They represent a who's who of the global food and beverage industry, ranging from large multi-nationals to small and medium-sized companies.
Although Membership provides access to our unique Membership package, non-Members can still benefit from a range of our services.
Leatherhead Food Research's industry-leading scientific, regulatory and market research capabilities create a unique combination of food industry acumen and scientific expertise. We offer our clients practical advice, tailored consultancy, research and business-oriented support, closely aligned to both their strategic and everyday demands.
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