Leatherhead Food International's 1-day conference 'The Manufacturers' Sporting Challenge' will take place on 15th October at "The Stretford Suite" Old Trafford Football Ground in Manchester. This event promises up to date scientific presentations alongside the chance to look around the home of the Manchester United Football team.
With health and exercise at the forefront of new trends, the performance foods market is experiencing a surge in growth and the European sports nutrition market is forecast to be worth around Euro 4.2 billion by 2010 (Sports Nutrition and Ingredients 2007-2010 - Innova). There has also been a widening in distribution of sports nutrition into more mainstream channels including high street supermarkets, making products that have in the past been seen as somewhat niche, increasingly more accessible to the average consumer.
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At the same time, consumers are not only concerned with physical performance but are also looking to optimise mental performance. Food and drinks with added ginseng, ginkgo biloba, guarana and caffeine, among others, have come to market offering enhanced mental performance.
To share in the continued growth of the both physical and mental performance markets, the "sporting challenge" for manufacturers is to create products that are legal, look appealing and appetising, and have a positive impact on the performance of the increasingly discerning consumer. |
