Preference Mapping
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The most powerful system for benchmarking products on their sensory perception lies in the use of both Sensory Profiling and Consumer Acceptability Testing. Correlating the results using statistical techniques such as Preference Mapping gives a real insight into the evaluated products.
Understanding what consumers like and why they like are the key questions that manufacturers require answers to. To find the answers, both sensory profiling and consumer acceptability data can be examined statistically to find the key points driving consumer liking.
Our offering includes:
- Mapping of consumer liking using Internal Preference Mapping
- Relating sensory attributes to consumer liking using External Preference Mapping (see example above)
- Identifying drivers of liking within consumer segments
- Determining key driving attributes using PLS modelling
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