Product Benchmarking

Do you want to evaluate the quality characteristics of your products/concepts?

Or know your position in the market vs competitors? Do you want to challenge your own practices? Or know how much to invest in development? Do you have to substantiate marketing claims?

You can do this and more with our Product Benchmarking Service.

Using our panel of consumers we give a rapid, cost-effective indication of consumer response.

Overall Liking

  Example output of Overall Liking Distribution »
Research is undertaken in our standardised consumer benchmarking booths, at home or at hall tests.Our service is tailored to suit your requirements, from:

  • Basic: Overall opinion, appearance , flavour, texture, aroma, aftertaste
  • Comprehensive: e.g. Attribute grids containing descriptors relating to the product

Positive attributes

  Example output from product attribute grid »

 

To learn more about our Product Benchmarking services please contact Alexa Hidalgo.

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