IFST Sensory science discussion group: Getting the context right for sensory and consumer testing
Date: 02 November, 2017
Location: Leicester, UK
Valid sensory and consumer testing usually requires thought and planning around context. Place, time, ambience, meal setting, social situation, personal mood, etc. can all be important. Hosted by the Institute of Food Science and Technology (IFST), this discussion group will look at why context is so important, and how methods are being developed & adapted to refer to, or recreate real-life contexts.
Leatherhead’s Silvia Peleteiro, Consumer, Sensory & Market Insight Manager, will be delivering a presentation titled ‘Digital revolution: embracing new technologies to develop a deeper understanding of consumer responses’.