Pangborn Sensory Science Symposium
Date: 28 July - 01 August, 2019
The 13th Pangborn Symposium offers a valuable opportunity for leading pioneers and emerging experts within the field of sensory and consumer science to come together, connect and participate. This year’s theme is ‘Engage with the Future’.
Join our workshop
Wed 31st July, 10:30-12:30 in Kilsyth
Leatherhead’s Emma Gubisch, Head of Consumer and Sensory Insight, David Fenning, Senior Insight Consultant and Rhys Watkins, Consumer and Sensory Analyst will be attending this year’s event along with Matthew Herd, Personal Care and Beauty Sector Manager from our sister company Sagentia.
Join us on at stand L7 and in our workshop detailed below.
The battle for consumer truth: how consumer and sensory research is facing disruption
The consumer and sensory research landscape is changing. Tech-led start-ups undaunted by the weight of history are re-writing the research rule book as technology is enabling us to engage with consumers in ways we never could have imagined 20 years ago. Behavioural science, which applies a psychological lens to explain consumer behaviours, is capturing the attention of marketing and insight professionals in companies around the globe.
But is the established consumer and sensory world bracing itself for the future? In this interactive workshop, we will explore the disruption which is taking place, how to utilise technology to its best advantage in research, as well as look to the discipline of behavioural science to help us build fuller and more rounded pictures of human experience. With live feedback from the audience and interactive exercises, we’ll ask candidly whether consumer and sensory research is fit for purpose in this new age and what we need to do to remain relevant.
- Emma Gubisch, Head of Consumer & Sensory Insight, Leatherhead Food Research
- Dave Fenning, Senior Sensory Consultant, Leatherhead Food Research
- Matt Herd, Commercial Sector Manager, Sagentia
To arrange a meeting, please get in touch. Alternatively, we hope to see you at our stand during the event to #buildyourbottle
We look forward to seeing you there!