Brand Protect: Consumer-led product evolution
The increasing prevalence of own brand and challenger brand products, coupled with the fluctuating demands of the consumer, are making it increasingly difficult for heritage brands to be heard. The challenge is understanding how far you can evolve your existing product range to drive sales growth without alienating your core consumer.
How Leatherhead can help
We can help you explore your options to evolve within the category through new textures, flavours or packaging, and develop an understanding of where competitors sit in relation to your current and target range, so that you can consciously select areas of differentiation that give your product the edge.