Going global: one formulation for many markets
Food and beverage brands wanting to establish or extend their global presence have to contend with an intricate web of regulatory requirements. The aspiration is to develop a product formulation that can be sold across as many territories as possible in order to deliver maximum economies of scale and a consistent product that is loved by consumers. Achieving a single global formulation is rare, but it is often possible to rationalize formulations to address the regulatory and consumer needs of market clusters.
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