A selection of our Members:

  • The Coca-Cola Company
  • Danisco A/S
  • Kraft Foods
  • Kerry Group
  • Heinz
  • GlaxoSmithkline
  • Kellogg's
  • Nestle
  • PepsiCo
  • Proctor & Gamble
  • Sainsbury's

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Sensory Day - 5 July 2012

2012 Theme: The best forum day of the year, probably!

All presentations we have approval to release will be available for Members to download after the event.

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Draft 2012 Programme (Expand/Collapse Details)
Chair: Cindy Beeren, Head of Sensory & Consumer, Leatherhead Food Research

09.30 Registration & Refreshments
10.00 Introductions & Welcome
Cindy Beeren, Head of Sensory & Consumer, and Dr Paul Berryman, Chief Executive, Leatherhead Food Research
10.25 NPD Trends and Sensory Product Claims
Matt Incles, Market Intelligence Manager, Leatherhead Food Research

Matt will analyse new product development trends and highlight which sensory product claims are being used to appeal to shoppers.
10.55 What You Can and Can’t Say When it Comes to Sensory Claims
Awaiting speaker confirmation

This presentation will provide an overview of the framework used to evaluate the enforcement of sensory product claims.
11.25 Refreshments
11.50 Creative Brand Communication
Stuart Youngs, Creative Director, Purpose

Stuart will discuss how creative brand communication can effectively connect with shoppers. 
12.20 Sensory Claim Substantiation
Cindy Beeren, Head of Sensory & Consumer, Leatherhead Food Research

What is the recommended method for claim substantiation? This presentation will explain the significance of sensory, consumer and instrumental test methods.
12.45 Lunch and Networking
13.45 Honest Signals and Changing Views: An Academic Perspective on Sensory Claims
Professor Martin Yeomans, University of Sussex

Using examples from our research, including satiety data, Martin will demonstrate how sensory generates expectations that then need to be fulfilled if a product is to be acceptable. He will also discuss how product experiences (repeat consumption) is likely to alter consumer appreciation in a predictable way.
14.15 Consumer Insights
Nicole Patterson, Principle Consumer Analyst, Leatherhead Food Research

Nicole will present the results of original primary research conducted by Leatherhead Food Research evaluating the effect of sensory product claims on shoppers.
14.45 Forum Project Feedback
Antoine Goupil de Bouillé, Sensory Scientist, Leatherhead Food Research

Feedback on 2011 forum project research and discuss the agenda for this year’s forum topics.
15.15 Summary Discussion
15.30-16.30 Meeting Closes with Refreshments Available for Informal Discussions

Speaker Profiles (Expand/Collapse Details)

Dr Paul Berryman, Chief Executive, Leatherhead Food Research

Dr Paul Berryman, Chief Executive, Leatherhead Food Research
Dr Berryman was appointed Chief Executive of Leatherhead Food Research on 1st January 2008, following two years as Leatherhead’s Research Director. A Chartered Chemist and Biologist, he has 30 years' experience in food science and food law, working in five different scientific consultancies including the Birmingham Public Analyst Laboratory, Clayton Environmental Consultants Ltd and Hampshire County Council's Scientific and Trading Standards Services. Paul sits on three BBSRC panels including Bioscience for Industry and DRINC – a £12m initiative to fund industry-relevant nutrition research at Universities. He also chairs the Government Chemist Advisory Group which oversees the referee food analysis function of the LGC.

Cindy Beeren, Head of Sensory & Consumer, Leatherhead Food Research

Cindy Beeren, Head of Sensory & Consumer, Leatherhead Food Research
Cindy manages the Sensory and Consumer Science unit at Leatherhead and is the Sensory and Consumer Research Forum Liaison Officer. Cindy’s role involves supervising sensory related activities (confidential-, forum- and collaborative- research) and designing and running sensory training programmes. She graduated as a Food Marketer and has gained considerable experience working in the food and ingredient industry in companies such as Mars and Danisco as a sensory technologist and a flavourist. Cindy joined Leatherhead in 2007.

Photo of Matt Incles, Market Intelligence Manager, Leatherhead Food Research

Matt Incles, Market Intelligence Manager, Leatherhead Food Research
Matt heads up the Market Intelligence department and has overall responsibility for producing Market Intelligence reports, conferences and consultancy projects. Matt has delivered a wide range of consultancy projects for food industry clients and he is experienced at producing bespoke qualitative and quantitative research and analysis. Prior to joining Leatherhead Food Research, Matt worked as a Business Analyst for European Food and Farming Partnerships LLP, a consultancy business specialising in agri-food supply chain development. Matt holds a BA (Hons) from the University of Birmingham and an MSc in International Business from Aston Business School.

Stuart Youngs

Stuart Youngs, Creative Director, Purpose
Purpose are a brand communications consultancy. Their strategic, design and production skills enable clients to communicate more effectively – to stand out, to connect, and to prosper. As creative director and partner at Purpose, Stuart has comprehensive experience of how to use creativity to build reputations. He has worked with a rich and varied number of clients including: Clarks Shoes, City & Guilds, Design Council, Royal Mail and most recently Lord Sainsbury. Stuart is a frequent conference speaker and was appointed UK Expert for Graphic Design at WorldSkills in 2011.

Professor Martin Yeomans, Professor of Experimental Psychology, University of Sussex

Professor Martin Yeomans, Professor of Experimental Psychology, University of Sussex
Martin Yeomans graduated in Applied Biology (Bath University) and then completed a doctorate University of Edinburgh, examining physiological controls of ingestion.  He joined University of Sussex in 1989, where he is Professor of Experimental Psychology.  He has published extensively on aspects of appetite and food psychology, and is particularly known for work on appetite measurement and applications of principles from experimental psychology to understanding eating.  He is an international expert on the role of palatability and satiety in appetite, neurochemical basis of eating, the role of learning in acquisition of flavour preferences, and how sensory and cognitive factors modify the satiating effects of nutrients.

Nicole Patterson – Principle Consumer Analyst, Sensory & Consumer

Nicole Patterson – Principle Consumer Analyst, Sensory & Consumer
Nicole is Principal Consumer Analyst in the Sensory and Consumer Science team at Leatherhead.  She moved from Leatherhead’s Market Intelligence department at the beginning of 2007. Nicole’s role involves managing qualitative and quantitative research studies both in the UK and internationally. She has worked on global collaborative projects, various Members Forum projects including Consumer Attitudes to Food Packaging, Indulgence, Antioxidants and Kano Modelling and the design and presentation of sensory training programmes. After graduating in Business Administration, Nicole has 16 years of research experience spanning IT, sport and leisure, consumer products and retail industries. Nicole holds an MRS accreditation for focus group moderation, and MRS Certificates in Qualitative Research, Business Management and Marketing. In her spare time Nicole is a competitive Ironman triathlete, so nutrition and the function of food span both a work and lifestyle interest.

Location (Expand/Collapse Details)

Leatherhead Food Research is based in Leatherhead, Surrey, KT22 7RY, UK. All Forum Days take place at our facilities.

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Forum Days Booking Form

Please select the Forum Day(s) you wish to register for.

Please note that there is no charge for attending these Member-only Days

Please make sure you select at least one of the Forum Day events
Nutrition Day- 15 March 2012
Food Safety Day - 31 May 2012
Sensory Day - 5 July 2012
Innovation Day - 19 September 2012
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