Members-only webinar: A changing consumer landscape of great expectations
Date: 23 May, 2017
Hear the latest consumer eating and drinking trends from new, international research uniquely available to Leatherhead members, learn how current food and beverage products fare on Leatherhead’s Consumer Perception Index and discover where the real development opportunities lie.
Date: Tuesday 23rd May
Time: 3 pm (London, BST); 10 am (New York, EDT)
Duration: 30 minutes
Gluten, dairy, protein, alcohol and sugar have all been hitting the spotlight as they fall in and out of favour. In this 30 minute webinar, exclusively for Leatherhead members, Emma Gubisch and Melissa Shone will present the findings from new, international consumer research giving you the statistics behind the headlines. How many consumers are really trying to cut sugar from their diet? Which countries are snapping up protein products? Do consumers in the USA, UK, France, China or Brazil lead the way in their efforts to cook more from raw ingredients?
Find out about Leatherhead’s Consumer Perception Index which shows how consumers judge products across safety, price, marketing, nutrition and ethics standards. From the focus on consumer solutions to co-creation possibilities, Emma and Melissa will also discuss guiding principles emerging from Leatherhead’s research to help you develop products which are a real match with consumer desires.
This webinar is only available to Leatherhead members.
Click here to register.
If you have any questions about the webinar or the research, please contact [email protected]