Webinar – How consumer-led innovation can help you behave more like a start-up

Date: 27 June, 2018

Time: 3.00-3.30 pm GMT Summer Time (London, GMT +01:00)

Free to Full members (Bronze, Silver, Gold and Platinum)

 

‘Let’s behave more like a start-up’ is the refrain echoing around most corporate corridors, but how can you emulate the speed and agility of the new competition in getting successful products to market? One common misconception is that start-ups act on fluffy hunches guessing what consumers want – the reality is that the successful ones only exist because they understand their consumers so expertly. Those whose hunches prove to be wrong, fall by the wayside – a form of natural selection.

In this 30-minute webinar, Emma Gubisch, Head of Insight, will discuss how marketing, insight and R&D can act as the driving force to put consumers at the heart of innovation and new product development. We’ll share Leatherhead’s exclusive industry research sharing best practice innovation approaches and use real life examples to show how to embed consumer and sensory insight in your innovation projects. Whether you’re looking to protect the standing of a heritage product, stretch your brand into new horizons or you are considering how the next ingredient or technology can be used to disrupt the status quo, our webinar will provide practical suggestions how you can use consumer and sensory insight to best advantage.

“More than ever, the consumer needs to be at the centre of what we do. Today’s consumers eat differently, shop differently and seek different experiences. Since consumers are changing fast, we have to be more nimble, innovative and forward-looking than ever before.”

- Mondelez CEO, Dirk Van de Put

 

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