All things personal – confectionery customisation

Personalisation in confectionery is the focus of Leatherhead’s March column in Kennedy’s Confection Magazine.

Personalisation means very different things to different people – at one end of the spectrum it could be tailoring existing products, for example by adding an individual’s name or message to packaging. At the other end of the spectrum, personalisation could relate to individuals having a better understanding of their DNA and the bacteria in their stomach and choosing products which match their medical and health needs.

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