Conjuring a taste of summer
Limited edition, summer confectionery collections is the focus of Leatherhead’s August column in Kennedy’s Confection Magazine.
With no major ‘sweet holidays’ during the summer months, brands have taken the opportunity to drive excitement around limited edition summer collections. Some have taken inspiration from ice cream flavours and summer fruits, some have tapped into nostalgia aiming to evoke memories of carnivals, beach holidays and camp fires, while others have used favourite holiday destinations as a theme. Lucy Beverley of Leatherhead Food Research reports.