Healthy sweets on the industry horizon

Health and wellness confectionery trends are the focus of Leatherhead’s February column in Kennedy’s Confection Magazine.

‘Health and wellness’ is not traditionally associated with confectionery, but discussions about health and well-being have permeated our lives to such an extent, that even the confectionery industry has had to sit up, take notice and respond. From the launches profiled here, you will see the industry is interpreting and delivering the ‘health and wellness’ trend in ways which challenge our traditional thinking about confectionery. Why can’t confectionery products play an important role in a healthy, balanced diet?

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