Serving up solutions for a changing consumer - Findings from international consumer research

Remaining relevant in a landscape of demanding consumers, new competition and disruptive technologies is the challenge for many food and beverage companies. Leatherhead’s latest report, exclusively for members presents international consumer eating and drinking trends, discusses how current food and beverage products fare on Leatherhead’s Consumer Perception Index and highlights where the real development opportunities lie.

Platinum, Gold, Silver & Bronze members: Free

Small business members: £1,000 +VAT 

To help our members navigate the challenges of the food and beverage landscape, Leatherhead surveyed 6,196 consumers from the USA, UK, Brazil, China and France to find out how consumer behaviour is changing, whether current products meet consumer approval and what consumers would like to be more readily available. The report is divided into the following themes:

  • A consumer landscape of great expectations – gluten, dairy, protein, alcohol and sugar have all been hitting the spotlight as they fall in and out of favour, but which eating and drinking trends are proving popular on the global stage?
  • Are food and beverage products fit for purpose? – presenting Leatherhead’s Consumer Perception Index, how do consumers rate the current range of food and beverage products across safety, price, marketing, nutrition and ethics standards
  • Recommendations: From products to solutions – how can companies develop products which resonate with consumers? Find out about the guiding principles emerging from Leatherhead’s research to help you develop products which are a real match with consumer desires

 

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Connect us with your marketing teams for an exclusive briefing on our latest consumer research: leatherhead@leatherheadfood.com

 

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