Leatherhead’s Emma Gubisch reflects on some of the key talking points from EuroSense 2018 and what this means for consumer insight in the food and beverage industry.
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Consumers are the life-blood of the food and drinks industry and must be at the heart of innovation and new product development. They are your ultimate judge and will inevitably decide whether your brand blossoms or wilts. Your consumer insight should provide clear direction, confidence in decision-making and enable you to serve winning products to the market at the right time.
Brand Protect: Consumer-led product evolution
Enabling Marketing and R&D professionals to grow volume or value share of existing product propositions by giving clear recommendations from sensory product characterisation, qualitative consumer insight and quantitative consumer product testing.
Brand Stretch: Consumer-led concept & new product development
Enabling NPD, Brand and Marketing professionals to identify and qualify opportunity areas, as well as new product and packaging propositions most likely to deliver success in new categories, markets or brand re-positioning efforts.
