Consumer and sensory insight

Consumers are the life-blood of the food and drinks industry and must be at the heart of innovation and new product development. They are your ultimate judge and will inevitably decide whether your brand blossoms or wilts. Your consumer insight should provide clear direction, confidence in decision-making and enable you to serve winning products to the market at the right time.

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Our services

Brand Protect: Consumer-led product evolutionarrow pointing right

Enabling Marketing and R&D professionals to grow volume or value share of existing product propositions by giving clear recommendations from sensory product characterisation, qualitative consumer insight and quantitative consumer product testing.

Brand Stretch: Consumer-led concept & new product developmentarrow pointing right

Enabling NPD, Brand and Marketing professionals to identify and qualify opportunity areas, as well as new product and packaging propositions most likely to deliver success in new categories, markets or brand re-positioning efforts.

Margin Optimisation: Consumer-led quality & cost managementarrow pointing right

Enabling Quality, R&D and Brand Managers to optimise margins without compromising consumer experience by providing robust consumer and sensory insight focussed on consumer priorities.

Disrupt: Consumer-led innovationarrow pointing right

Qualitative and quantitative consumer insight, enabling innovators to understand the consumer view of a new technology, ingredient or early-stage product concept to inform implementation strategies.

We believe the secret to great consumer research is having a focussed, flexible programme that integrates sensory, R&D and regulatory expertise, ensuring not only that you get superior insight, but actionable and pragmatic recommendations that make your journey to market a smooth one.

Latest insights

Going global: one formulation for many markets

Food and beverage brands wanting to establish or extend their global presence have to contend with an intricate web of...

08 May 2018

Sugar reduction: a taxing problem?

Whilst much of the media has focused on plastic packaging in the past few months, it can be easy to forget (for those not...

05 April 2018

Half UK women have added ‘health boosting’ foods to diet

A major study shows that 50% of women aged 18 and over in the UK have incorporated foods such as oily fish, nuts, seeds and...

31 January 2018

About Science Group

Science Group offers independent advisory and leading-edge product development services focused on science and technology initiatives. Its specialist companies Sagentia, Oakland Innovation, OTM Consulting, Leatherhead Food Research and TSG Consulting collaborate closely with their clients in key vertical markets to deliver clear returns on technology and R&D investments.