Vitamin D and preventative nutrition in the COVID-19 world

Key considerations when incorporating vitamin D into food and beverage products

Consumer interest in food and beverage products that may improve immunity has surged during 2020. Over the next 12 months this is likely to shape the sector’s health and wellbeing trend, with vitamin D poised to play a major role. However, care must be taken with product claims related to health and immunity benefits.

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