Immersing consumers in a virtual world

White paper looking at traditional versus immersive techniques and how virtual reality and augmented reality could be used in consumer and sensory research.

The experience of sipping a glass of white wine in a trattoria by the beach in Sardinia can hardly compare to tasting a glass of wine in a central location facility on a rainy day in England. But what if you could recreate that Sardinian experience while consumers test wine in their own home? In this white paper, Elena Patra takes a look at immersive technologies and how they could be used to help achieve higher product success rates.

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