Member helpline
Helplines are a key Leatherhead membership benefit for all members. Phone or email for on-demand advice on regulatory, food innovation, nutrition, consumer & sensory and food safety.
The battle for consumer truth: understanding consumer perception and motivation in a digital age
Date: 02 October, 2019
Time: 15:00 BST
Companies have always tried to get under the skin of consumers to understand their motivations in order to create more successful innovations. What has changed is the way we conduct consumer research. Tech-led start-ups, undaunted by the weight of history, are re-writing the research rule book as technology enables us to engage with consumers in ways we never could have imagined 20 years ago. Behavioural science, which applies a psychological lens to explain consumer behaviours, is capturing the attention of marketing and insight professionals in companies around the world.
Yet game-changing consumer research remains a challenge. In this 30 minute webinar, Emma Gubisch, Head of Consumer Science at Leatherhead Food Research, will explore the disruption which is taking place within the world of consumer research. She will look at how the discipline of behavioural science can help us build more rounded pictures of human experience and explore ways to utilise technology to its best advantage in research.
This webinar was first aired on Wednesday 2nd October.
New and emerging ingredients - what are the next big ingredients to hit the market?
Watch the recording of our webinar on new and emerging ingredients.
In the webinar we cover:
- What consumers are looking for from the intrinsic features of products they buy and how you can become more confident to invest in a winning product
- A look at some of the key new and emerging ingredients, additives, enzymes and flavourings and the impact on product development and quality
- An overview of some of early stage regulatory considerations for concept development and ingredient launches, including permissibility and gaining pre-market approval for novel foods and new food improvement agents
We share our insights to help you navigate the maze of new and emerging ingredients, gain a better understanding of the consumer interest, legislative demands, technical complexities, and getting to grips with novel foods, new ingredients, additives, enzymes and flavourings.
The webinar was first aired on Thursday 27th June.
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