Less is more: The future of the alcoholic beverage industry
Consumer attitudes towards alcohol are changing. With health and wellbeing becoming a higher priority, consumers across the world are seeking out products to fit their changing lifestyle. In this webinar we discuss changes in consumer attitudes and how industry needs to respond. We also pull upon new data from Leatherhead’s global consumer survey; exploring shifts in consumption and preferences for low/no alcohol beverages, new ingredients and what consumers want to see more of in the future.