Leatherhead Food Research’s qualitative research involving senior Innovation, R&D, Marketing and NPD professionals from 27 leading, global food and beverage brands indicates the sector is poised for an age of innovation. This innovation ‘heyday’ is being fuelled by a realisation that consumers have more complex demands than ever before. In this white paper, Cindy Beeren discusses how placing the consumer at the heart of innovation, via data and sensory science, is the answer to retaining and extending brand relevance.