How to get health claims right when using botanicals
The health halo associated with botanical ingredients and bioactive compounds is driving a wave of innovation in the food, beverage and supplement sectors. Consumer demand for products that support good health or reduce the risk of ill-health is high, and there are many opportunities in this space.
The global regulatory landscape is complex; steps must be taken to ensure products containing these ingredients are safe, and that their claims do not mislead consumers. In this whitepaper, we outline key considerations to ensure botanical-led innovation delivers transparent and positive outcomes.