Plastics and packaging

Plastics and packaging

White paper outlining how much consumers are prepared to compromise.

With plastics and packaging high on both the public and corporate agendas, we explored the difference in attitudes towards plastics and recycling between millennials and the over 35’s. Our objective – to determine the extent to which consumers are willing to compromise lifestyle or pay more for a product with better environmental credentials, as well as uncover opportunities for NPD and innovation.

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