Putting sensory science into the marketing mix

Putting sensory science into the marketing mix

White paper considering the powerful marketing opportunities that sensory research can unlock.

Sensory marketing is a way to encourage consumers to respond to a product or a brand through the use of sensory cues. It is so powerful that it can create subconscious triggers about a product. In this white paper, Cindy Beeren considers the five key senses of vision, smell, taste, touch and hearing and discusses how sensory research can be used to strengthen your brand through a deeper connection with consumers.

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