What’s in a claim?

What’s in a claim?

White paper discussing the development and validation of successful sensory claims.

Crunchier, creamier, now with thicker chocolate … sensory claims can get the taste buds tingling and the mouth watering. In this white paper, Mala Choudhury discusses how claims can set your product apart from its competitors and how a combination of techniques to substantiate claims can protect companies against scrutiny.

Haven't found what you were looking for?

Member area

All our services exclusive to Leatherhead members including helplines, white papers and training courses.

Click here.

Member white papers

Head back to the list of our exclusive member white papers.

Click here.