Consumer and sensory analytics
The data produced from quantitative testing will only yield meaningful insight if it is correctly interrogated and understood. Understanding the different statistical analytics, models and methodologies which can be applied to extract meaning from data is critical.
Leatherhead specialises in helping our clients navigate the different models and methodologies available and help you select and use the correct one for your purposes. We are also dedicated to discovering new models and methods and to developing them to be fit for purpose.
Methods we utilise include:
- Rapid methods: these are used when a client needs a quick turn-around and a cost-effective solution. Frequently these can be used during a reformulation process to check periodically that the product is going in the right direction. Methods include Flash Profile, Napping, Polarized Sensory Positioning, CATA
- Temporal methods: these methods take into account the fact that a product changes throughout the consumption experience – for example it may have an aftertaste - and temporal methods hope to capture the end-to-end sensory experience of the consumer. These methods are often used to help the optimisation of the product formulation. Methods include Temporal Dominance of Sensations (TDS), Temporal Dominance of Emotions (TDE), Temporal Drivers of Liking (TDL), Time Intensity (TI).
- Statistical tools: we use appropriate tools to help us analyse the methodologies above.