White paper archive


Our complete library of whitepapers, covering various different topics in the food and beverage industry, all written and edited by our industry experts.


Understanding misleading marketing claims

There are currently no harmonised EU regulations for marketing claims made on food packages, which means that except...
News 02 August, 2018

What is agile and is it relevant to consumer research?

If you’re not using the word ‘agile’ at the moment, you may feel like you’ve missed something. It’s as...
News 21 June, 2018

Label clustering: what not to do

Label clustering is an effective solution to deliver supply chain efficiencies for multi-national businesses. It leads...
News 16 May, 2018

Do you really want to behave like a start-up?

How global brands can “be more start-up” without compromising on risk. “More than ever, the consumer needs to be...
News 09 May, 2018

Going global: one formulation for many markets

Food and beverage brands wanting to establish or extend their global presence have to contend with an intricate web of...
News 08 May, 2018
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