Building a product blueprint for successful innovation

White paper discussing the use of product blueprints in food and beverage innovation.

The building of a new house, bridge, road or factory cannot progress without a blueprint or technical plan to ensure everyone knows the end-goal and how to get there. In this white paper, Professor Kathy Groves argues for the use of blueprints in food and beverage product innovation and their application in product reformulation and product consistency.

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