The word ‘malnutrition’ often paints a picture of a famine-ridden third-world country where food insecurity is chronic and malnutrition is a persistent public health problem. A less-known fact is that micronutrient malnutrition is almost as widespread in industrialised nations, owing to convenience-driven lifestyles and diets of poor nutrient to calorie ratio. WHO have raised concerns about this phenomenon which they have named the ‘hidden hunger’. In this white paper, Dr Tamara Markovic explores fortification and biofortification opportunities.