Disrupt: Consumer-led innovation
Consumer acceptance is the ultimate judge of your innovation in the marketplace. It’s therefore crucial that insight into the consumer mood, along with an understanding of consumer readiness for your new technology, ingredient or early-stage product concept, informs any new technology implementation strategy.
How Leatherhead can help
By exploring consumer perception and articulating the fact in a structured way, we are able to highlight potential stumbling blocks for adoption or launch. We can explore the sweet spot where regulatory compliance, food science capabilities and consumer acceptance overlap to define the opportunities for your technology. With this insight, we will work with you to create messaging, product and packaging embodiments that resonate and are engaging, and ultimately share your brand’s story and purpose in the most effective way.