Brand Stretch: Consumer-led concept & new product development
The rise of challenger brands and overcrowded categories are stifling growth opportunities for many established brands within their core field of business. Consumer voices calling for ‘wellness, health and nutrition’ in one breath and ‘indulgence’ in the other can leave many Brand and R&D Managers wondering which avenues will offer true growth. How do you avoid a lacklustre product that fails to excite the consumer?
How Leatherhead can help
We can help you understand how your target consumers perceive your brand and define the boundaries for innovation, giving you clear direction where to focus R&D (and what is a waste of resources). We will identify the factors you need to invest in to drive engagement and purchase, as well as those which can be ratchetted back to offset cost.